Bramdean Asset Management, the institutional multi-manager business launched this year, is responding to an acknowledged and growing social trend by launching tailored wealth management services primarily designed for independently wealthy women.
The service, Bramdiva, has been developed for the high net worth investor market where women have increasing and significant dominance but, Bramdean believes, where they are insufficiently well catered for in the current wealth management market.
Bramdean chief executive Nicola Horlick says that traditional wealth management was created by men for men. However, market statistics show that women control a rapidly increasing percentage of the UK’s private wealth. High net worth individuals, nearly a quarter of whom are women, own two thirds of UK liquid assets ( valued at £670bn1 ). Meanwhile the Centre for Economics and Business Research reports that there are more women millionaires aged between 18 and 44 than men. By 2025, women are expected to own 60% of the UK’s personal wealth2.
Bramdean believes that these trends indicate a demand for a different, tailored approach to wealth management. Amongst women, these are likely to include entrepreneurs and professionals, as well as women who have to take control of their finances following bereavement or divorce and those who are responsible for managing family businesses and bequests.
Nicola Horlick said: “I have created Bramdiva to respond to this significant social trend. Women have a different style of problem solving and analysis and often a different attitude towards money and financial security. I am convinced that there is a market for a wealth management business with a different approach, with women in mind.
“We are offering investors unprecedented access to a level of service and investment talent that is generally reserved for the institutional market. Our client management from initial analysis and planning to the subsequent client communication and networking opportunities we plan will differentiate us clearly from traditional wealth management services.”
Bramdean has entered into a partnership with UBS wealth management, to offer a wide range of services including financial reviews and asset allocation recommendations where appropriate. Bramdean will offer its range of individual proprietary funds, as well as the multi-manager structures currently offered to institutional clients.
Bramdiva will also offer clients a series of social events and networking opportunities, in London and the main regional cities.
“Bramdiva will cater for women who want to take control of their money and their lifestyles. It is highly likely that they will have interests in common, so it makes sense to create opportunities for them to meet,” Nicola Horlick said.
All media enquiries: Neil Mainland Mainland PR 020 7072 2340 07753 787290
1 Financial Adviser, 2005
2 Brewin Dolphin
Photographs available on request.
Desktop research conducted by Bramdiva on the growth of women’s share of the personal wealth market is available on request.
Editors notes:
Bramdiva Bramdiva aims to become the benchmark for specialist wealth management, offering its clients access to products and leading fund managers previously only accessible to institutional investors. Bramdiva’s clients will benefit from Bramdean Asset Management’s in-house UK equities and property portfolio expertise, as well as its multi-manager service which offers funds in bonds, global and UK equities. In this way Bramdiva aims to provide clients with superior investment returns whilst at the same time giving them unprecedented access to outstanding investment talent and the opportunity to have greater control over their capital.
We have joined forces with UBS to offer comprehensive wealth management services. Investors will be able to develop a long term relationship with a dedicated UBS client adviser who can assist in identifying clients’ financial needs, offer thorough risk profiling and work with clients to make informed asset allocation recommendations. In addition to the full Bramdean fund offering, investors will also gain access to UBS’s extensive product and service offering including regular portfolio performance reports.
Bramdean Asset Management llp An outstanding team of investment professionals has come together to create Bramdean. Owned by the management team and a number of outside investors, Bramdean is committed to delivering enhanced investment returns within a structure that offers significantly improved governance as well as a competitive structure of costs and charges.
Bramdean’s multi-manager structure offers access to the best quality fund managers, enabling investors to benefit from their consistent expertise in their asset classes while also controlling risk through Bramdean’s rigorous and dedicated manager research and governance process.
Bramdean believes that by selecting managers in each asset class, it can give smaller funds and high net worth individuals access to some of the most talented individuals in the industry. It also believes that by using two or three complementary managers in each asset class, that it can achieve diversification and control risk.
Bramdean’s range of funds Bramdean offers five funds in its multi-manager range, covering asset classes including UK and global equities as well as UK gilts, index-linked gilts and international bonds. A small number of managers have been appointed to each fund, with mandates to run high conviction portfolios.